0 TL;DR
1 Information we collect
Automatically
- Page analytics: path visited, referrer, timestamp, anonymized IP, user agent. Used to understand which pages help users and which need work.
- Call-tracking metadata: when you click a tracked “Call now” button, we log the locksmith id, source page, source URL, your IP, and the time. The call itself is routed through Twilio; we record the call SID, duration, and final status.
- Click beacons: small fire-and-forget POSTs that record which CTAs are tapped, used for conversion measurement.
From you, when you give it
- Email: if you subscribe to the Scam Alert newsletter, request a press response, or submit the locksmith Join Network application.
- Phone number: only if you provide one for a return call.
- Business details: for locksmiths applying to the verified network — business name, license number (optional), and business contact details.
- Payment details: handled by Stripe. We see only metadata Stripe shares with us (last 4 digits, country, expiry, brand). Never the full card number or CVC.
2 How we use it
- Operate the Service: route calls, send newsletters, process subscriptions, verify locksmith documentation.
- Improve the Service: understand which pages convert, fix bugs, plan editorial.
- Communicate: send transactional emails (subscription receipts, confirmation links), respond to support and press inquiries.
- Comply with law: respond to lawful requests, prevent fraud, enforce our Terms.
We do not sell your personal information. We do not share it with advertisers. We use only the processors listed below to deliver the Service.
3 Service providers & processors
We use the following third parties to run the Service. Each is contractually obligated to use your data only for the stated purpose.
| Processor | Purpose | Data shared | Region |
|---|---|---|---|
| Stripe, Inc. | Payment processing for locksmith subscriptions | Card details, billing address, email | US |
| Twilio, Inc. | Per-locksmith call routing & tracking | Phone number, call metadata (duration, status, SID) | US |
| Mailchimp / ConvertKit | Newsletter delivery | Email, subscribe date, confirmation status | US |
| Google Analytics (if active) | Page analytics | Anonymized IP, page path, referrer, user agent | US / EU |
| Amazon Associates | Affiliate-link clickthrough attribution on product pages | Anonymized referral ID; no PII | US |
| Hosting provider | Operating the website | All of the above, encrypted in transit and at rest | US |
5 Data retention
- Newsletter subscribers: until you unsubscribe; we retain a hashed record for unsubscribe-suppression so we don’t accidentally re-email you.
- Call logs (Twilio): 24 months, then deleted.
- Press & support inquiries: 24 months.
- Subscription & billing records: 7 years (tax requirement).
- Page analytics: 26 months (Google Analytics default).
6 Your rights (GDPR & CCPA)
Depending on where you live, you may have the right to:
- Access a copy of the data we hold about you.
- Correct inaccurate data.
- Delete your data (subject to legal-retention obligations).
- Object to processing for direct marketing.
- Portability — receive your data in a machine-readable format.
- Opt out of sale — not applicable here; we don’t sell.
To exercise any right, email support@hirelocksmiths.com. We’ll respond within 30 days. We may need to verify your identity for security reasons before we act on the request.
7 Children’s privacy
The Service is not directed to children under 13, and we do not knowingly collect information from them. If you believe we have, contact us and we will delete it promptly.
8 Security
We use industry-standard administrative, technical, and physical safeguards: HTTPS everywhere, signed webhook verification (Twilio, Stripe), per-locksmith credential isolation, and least-privilege access controls on the admin database.
No system is 100% secure. If a breach affects your data, we will notify you and any required regulators in accordance with applicable law.
9 International data transfers
Our servers and most of our processors are located in the United States. If you access the Service from outside the U.S., your information will be transferred to and processed in the U.S. By using the Service, you consent to that transfer.
10 Changes to this policy
We may update this Policy from time to time. When we do, we’ll bump the effective date at the top of this page. For material changes, we’ll send notice to the email on file (for newsletter subscribers and account holders) at least 30 days in advance.
11 Contact
For privacy questions or to exercise your rights, email support@hirelocksmiths.com.